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Actually... DEAD last, and definitely the second most
horrible thing to happen to small businesses, just behind
the recession, is Yelp.
They are horrible.
They regularly let trolls post reviews about local businesses. A "troll"
is someone who is surfing the web to cause trouble, no other reason.
You see them in online forums and posting fake reviews on sites like Yelp
and Angie's List. They are rarely who they claim to be. But Yelp doesn't believe
in trolls; they think that trolls are less real than Bigfoot and the Loch Ness
In case you are wondering, no... it isn't just me. I know other people who
have had this exact same experience.
Yelp basically assumes the worst about the business owners and treats
any reviewer on the web as though they were actually incapable of lying.
Yelp never questions whether those reviews are legitimate or not. Quite
often (and I mean this happens all the time), the reviews are posted by
competitors, they are not customers at all. Yeah... they are totally fake reviews,
slamming local businesses and damaging their credibility.
As if this was not bad enough, Yelp frequently "filters" real reviews, by
real customers, because they were too positive. They assume that these are
the fake reviews, probably just made up by the business owners and all their
friends, or people they paid to post nice reviews. I actually tried to delete my
page and they won't let me do it.
I had a troll bash me three times before they finally removed his posts
and it was only because he became so obviously deranged in his attacks that
even the idiots at Yelp thought it was out of line. By the way, that reviewer
had over 40 reviews on Yelp, most of which had snide, immature comments
about other, local businesses. But I guess that wasn't enough of a clue for the
geniuses at the Yelp staff.
Still, I have 8 reviews from real customers, all good, and Yelp has them
"filtered". They say it's still fair, because people can still see the reviews... IF
they look for the tiny print that says "8 filtered reviews". You have to click on
that and then enter a "Capcha Code", which everybody hates.
That basically means that 9 out of 10 people will automatically tune out,
thinking "Ah hell, I didn't want to read those reviews that bad" and close the
When I challenged Yelp to actually email or call the people who had
reviewed my shop, to see if they were real customers, they did not even reply
to me. Why? Because they are stupid cowards who are screwing over small
business owners with their short-sightedness, that's why. In summation, all that
I have to say as a Durham, NC small business owner is... "Fuck Yelp".